World domination, where do you start?

Search engine optimisation is fairly straight forward if you are just setting up a website or blog. Your first steps will be to research what search phrases you would ideally like your site to found on in search engines.
OK not rocket science but you would be surprised how many people have not a clue about search engines.
Unless you do SEO for a living then you will totally understand and appreciate that fact.
The burning question is why do so many people not understand SEO, not even the basic concept that if you want to be found on a particular phrase then you must at least make sure that those words appear on the page to even have the remotest chance of ranking on it.
Do people really think that some little Googler sits down in front of their PC then go right Fred Blogs has just submitted a new site lets see what it is all about then I can rank the site accordingly.
I do firmly believe that while most website designers are to blame for the fact that most websites totally under perform but as a business owner you have to take some responsibity for your company website and at least research the basics so you can inform the website designer of your aim.
While it varies in its results depending on whether you are logged in or not the Google adwords tool is more than enough guide to get you started. It will suggest more than enough ideas for you to formulate a plan of attack to get the site ranking in the right places.
Then make sure that those phrases appear as exact phrases in your meta tags and that they appear on the page itself, as the point of meta tags is that they are key areas of importance on your web page.
Now before you all get shirty about about the use of meta tags you will never and I mean never be down graded for having relevant well structured meta information so rather than take a chance on not having them, always use them. Bing and Yahoo both rely on them and Google are so guarded about their ranking algorthym that you can not believe a word they say.
So your new site is now designed and filled with great content and launched, sit back and wait and see what happens. Probably a good time then to start building up some links etc.
So that's a new site dead simple.
What about a site that has been around for a while producing a bit of business but not setting the world on fire. Well it is critical before you start pulling the site apart and rewriting this and deleting that you must first establish where the traffic is coming from. The site may have the odd good rank which generates some business so always run several ranking reports on lots of different search phrases and establish where exactly you are in the search engines to start with.
This SEO Software will let you run as many ranking reports as you like on as many different websites as you like covering every single Google in the whole wide world.
Download it for free and then check out your site.www.reportandsubmit.com

SEO - SEO Software

SEO is the heart of internet as it drives the traffic.The Internet without traffic is nothing in today’s world. Suppose you have a fantastic looking website with all the right products and text but there is no traffic to your website, what will you do?
This is the question, that is why it is said to start a business is easy but to maintain business and to remain in competition is the hard part.


Having a fantastic website with all good products but no sales is useless. So to make this website better you just need to SEO your website so that it goes to high search engines and Google select it as one of the top websites, increasing the viewers and making all your efforts worthwhile. The two types of optimization are as follow:

On-page SEO is designing your website in friendly way. The Title of the website page can have the relevant and specific keyword phrases in it so that it attracts more users and similarly researching the market demand can have competition with other websites or you can use specific keywords which are less used in other websites to catch traffic.

Off-page SEO it gets the link from other linked websites back with reference to the keywords. Talking about backlinks it is necessary to have quality links with relevant keywords so it gives meaning to the website.

For a successful website one needs to have both on-page and off-page optimization that to with full knowledge as there is a very rare case that without any hard work you can get to the top . Therefore, full knowledge and strategies for optimization is necessary to be on top. Success only comes when it drives traffic to your website and this is only done when searches are user friendly. Links are seeked for your website in a way that search engine drives users to you by just typing the keyword and the keyword should be relevant and according so that seeks users for you an add to the traffic.

It is in a way that search engine look for the keyword and more the keyword on your site will help the engine to send traffic to us. We cannot say whether off-page has more importance or on-page has importance as both are important to search engine optimization and its success. In the similar way we cannot even neglect them. We know that off-page search engine optimization helps us get higher search engine optimization its simple way off-page SEO values the offer and quality links gives us high search engine which ranks us on the page making our website favorite and full of traffic.

Thus making we move towards success at higher pace. Therefore, strategies should be changed time to time so that the success rate doubles by bringing more traffic to the website. It s concluded in the end that off-page search engine optimization brings more traffic to the website by quality links i.e. these are those links which are further linked with same content and the keywords used are relevant and add to increasing the traffic thus making our website successful and a part of high search engine.

I recommend you use this SEO Software to get started www.reportandsubmit.com

Google SEO Software

Here is the list of my top 10 of important Google SEO ranking factors to consider:

1. Age of Domain: Age of URL is very important. If you just bought your domain a few weeks or even months ago you have a long road ahead of you. The reality is the age of your website helps build trust. If your website has been online for several years, chances are you have an established business.

2. Domain Hosting: Where is your site hosted? Find out through your hosting company what continent or country your site is hosted in. This can often times play a large role in search rankings. Always use a reputable hosting company. If your company is US based then use a hosting company in the United States. Also, I always recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are more affordable. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but very true.

3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Make sure that your neighbors on your server are not classified as spam.

4. URL Structure: Make sure your URL structures are very clean. There should not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.

5. Content: Content is very important; To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings. Chances are the content will not be user focused or provide value to your visitors.

6. Internal Link Structure: Make sure your inner pages are linked correctly. Visitors should have easy made pathways connecting to your other pages from every page of your website. Make sure the code of your website is verified and keep flash and JavaScript to a minimum, if you can. Essentially make sure the site is clean, easy to use and interlinked to help the user experience.

7. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. I always recommend having a phone number on each page of your website. Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.

8. Keywords: Make sure your website is optimized using your keywords. This means any alt tags for images, meta page information and existing content at the very least of things. Remember to naturally optimize your website based on the content of each page of your website.

9. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time. Make changes to get visitors engaged with your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Make sure you have proper tracking on your website, such as Google analytics.

10. Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry. If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site.

11. Inbound Links: I know this was a list of my top 10, but I felt I had to mention inbound links. The key here (speaking as a white hat SEO person), don’t buy or exchange links. Market and promote your business online to build visitors to your website over time. If you do, then the relevant links will follow!

Google SEO Software

Google SEO Software
Just about every company on the planet has now spent some money on SEO/search egnine optimisation. Most to be honest have wasted their money through losing faith or just by using the wrong SEO company.
The first thing you must do as a website owner is establish where abouts your website actually ranks in relation to the actual searches people are performing.
Download this seo software and you will be able to establish this, by running ranking reports so you can see where your site is ranking.
You will then be able to formulate a campaign based around those keywords to imporve your websites exposure and by running ranking reports assess the upward movement of your site.
It is so simple it's but you would be surprised just how many people having spent good money on a website design have not a clue about they intend to market their website.
I got sent a report yesterday from a concerned lady who was paying for SEO to be done on her website. It took me just under a minute to establish that her so called optimisation was poor. The reason it was poor was because the SEO company had not done the basic research and just guessed at the searches being performed. Even then because the method used to so call optimise the page was complete rubbish the site still didn't rank in the top 10 for phrases that get typed in less than a 100 times a month.
Come on people get a grip, SEO is all about matching your content up to the specific words people are searching with. It's not rocket science and give me 10 minutes of your time in front of a PC and I would be able to show you evrything you needed to know.
It starts with where abouts you rank at the moment so get running ranking reports and let me know your issues.

SEO explained, I think!

If you’re looking for a way to get rich quick, SEO (Search Engine Optimization) is absolutely the way to go. It’s so incredibly EASY to make bucket-loads of cold, hard cash with SEO! All you have to do is follow the checklist below, then sit back and marvel at yourself as you amass riches beyond your WILDEST DREAMS!

1 - No matter what, you absolutely CANNOT care about others; just yourself! You must pretend to care about others, but you must refrain from actually caring about them.

2 - You can ONLY care about money. And yourself. You can only care about money and yourself… but mainly money.

3 - Barely learn the basics of SEO, then start referring to yourself as an “SEO guru.” The people will follow.

4 - Create a Web site, post a bunch of “I rule at SEO” awards and badges that do not link to anything, then get your site ranking for long tail keyword terms like “SEO guru is cooler than a pack of Camels and you will be too” and “SEO guru is really Luke Skywalker’s father because Google says so.” It won’t take you any time at all to rank for them and you can use them to show prospective clients that you can take them to the top of Google because you rank first in Google for not just ONE, but TWO awesome keyword terms! Plus, your one term says you will make them cooler than a pack of Camels. Who could resist throwing money at you to make THAT happen!?

5 - Put into practice ONLY the things that are supposedly outdated and call it a new method: OES (Optimized Engine Stuffs). For instance; tell clients that PageRank is all that matters and that if they see green in that bar, then they’re golden! If they don’t see a green bar, then tell them it’s because they don’t have enough keywords stuffed in their meta tag. This will make you sound all smart and “SEO-y” ‘n stuff. Translation: CHA-CHING!

6 - Convince everyone to ignore folks like Rand Fishkin, Wil Reynolds, Matt Cutts, et al because what the heck do THOSE guys know, anyway!? Psh. Nothing, that’s what! You, on the other hand… you’re going to make BANK!

7 - Create a WSO (Warrior Special Offer) that’s comprised solely of rehashed content from Google’s SEO Starter Guide and sell it to unsuspecting victims (refer to point 1 above). Your status as an “SEO guru” automatically gets a +1 for this.

8 - When you build links, just use the following list of excellent link-building comments. Rinse and repeat between that list of 20 and that’s all the work you’ll ever have to really put in.

9 - Last but not least, make sure your clients know that there is no way to track the work you’ve done for them. Tell them that SEO is magic and you’re like David Copperfield… only without your own TV specials, because SEO is just, “way too amazingly-amazing to be seen.” Tell your client that Google called you and told you said client is now officially, “cooler than a pack of Camels.”

BONUS: If all else fails, you have a mega trump card at your disposal. Just tell your clients that for one large fee (something like $2.2 million* should suffice but make sure they know this is an investment into their future!), you will call Google up personally and tell them to make sure your client’s site is indexed in Google and will be ranked first for every term they want to rank for. Clients fall for it every time. Done and done!

Start opening that Swiss bank account, because you’re done! That’s it! If you want to be one of the select few who can say you became a bajillionaire because of SEO, just follow the steps outlined above and you’ll be good to go! You can safely contribute to everything that’s wrong and misunderstood about SEO while reaping the rewards. What could be better!?

Please tune in next time where I show you how to make a KILLING with affiliate marketing! You’ll have great fun and earn GINORMOUS cash by taking advantage of people’s insecurities and using fake bank account screen shots. Acai berry, MOVE OVER! The REAL cure to cancer is the tears of little children! Oops… I’m giving away my HIGHLY lucrative secrets way too soon. *wink, wink*

*If the client can only afford $30 instead of $2.2 million, just go ahead and accept that. This will all play into the illusion that you actually care about them.

(Sadly, this sarcastic post isn’t too terribly far off from a methodology many “SEOs” have used to earn a full-time living in this industry. Should you ever be approached by anyone offering the “services” you see on the list above, run for your life. That is all.)

-Stephen Chapman
SEO Whistleblower

Start planning your Facebook marketing campaign

With over half a billion users facebook was bound to make a difference to the way people search for things on the internet.
If you have not started a facebook page yet I suggest you start planning how you can get your products and services infront of its users.
This is a very simple guide that lays out how you should be structuring your page and advertisements to get the best results from your veiwers.

http://www.facebankguide.com/?hop=stevec186

SEO tips to get you started

Below is a list of points that will help you define the areas you should be looking at in relation to improving your websites expsoure in the search engines

1 Keywords in title tag
This is one of the most important places to have a keyword because what is written inside the title tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.


2 Keywords in URL
Keywords in URLs help a lot - e.g. - http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.


3 Keyword density in document text
Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.


4 Keywords in anchor text
Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.


5 Keywords in headings ( , , etc. tags)
One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.


6 Keywords in the beginning of a document
Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.


7 Keywords in tags
Spiders don't read images but they do read their textual descriptions in the tag, so if you have images on your page, fill in the tag with some keywords about them.


8 Keywords in metatags
Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.


9 Keyword proximity
Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”), with no other words between them. For instance, if you have “dog” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “dog food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.


10 Keyword phrases
In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. “SEO services”. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“SEO” and “services”) than for one phrase that might occasionally get an exact match.


11 Secondary keywords
Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.


12 Keyword stemming
For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.


13 Synonyms
Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.


14 Keyword Mistypes
Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the metatags.


15 Keyword dilution
When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.


16 Keyword stuffing
Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.




Links - internal, inbound, outbound

17 Anchor text of inbound links
As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK.


18 Origin of inbound links
Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable.


19 Links from similar sites
Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.


20 Links from .edu and .gov sites
These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.


21 Number of backlinks
Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.


22 Anchor text of internal links
This also matters, though not as much as the anchor text of inbound links.


23 Around-the-anchor text
The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.


24 Age of inbound links
The older, the better. Getting many new links in a short time suggests buying them.


25 Links from directories
Great, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless and it can even be regarded as link spamming, if you have hundreds or thousands of such links.


26 Number of outgoing links on the page that links to you
The fewer, the better for you because this way your link looks more important.


27 Named anchors
Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: Read about dogs and “#dogs” is the named anchor.


28 IP address of inbound link
Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.


29 Inbound links from link farms and other suspicious sites
This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault but in any case you'd better stay away from link farms and similar suspicious sites.


30 Many outgoing links
Google does not like pages that consists mainly of links, so you'd better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.


31 Excessive linking, link spamming
It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.


32 Outbound links to link farms and other suspicious sites
Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.


33 Cross-linking
Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.


34 Single pixel links
when you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.




Metatags

35 metatag
Metatags are becoming less and less important but if there are metatags that still matter, these are the and ones. Use the metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the metatag has one more advantage – it sometimes pops in the description of your site in search results.


36 metatag
The metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the tag with keywords that you don't have on the page, this is bad for your rankings.

37 metatag
If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the metatag but they still consider it.


38 metatag
The metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.




Content

39 Unique content
Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.


40 Frequency of content change
Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.


41 Keywords font size
When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings ( , , etc.), which generally are in larger font size than the rest of the text.


42 Keywords formatting
Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.


43 Age of document
Recent documents (or at least regularly updated ones) are favored.


44 File size
Generally long pages are not favored, or at least you can achieve better rankings if you have 3 short rather than 1 long page on a given topic, so split long pages into multiple smaller ones.


45 Content separation
From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.


46 Poor coding and design
Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.


47 Illegal Content
Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.


48 Invisible text
This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don't be surprised by the penalty.


49 Cloaking
Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.


50 Doorway pages
Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.


51 Duplicate content
When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.




Visual Extras and SEO

52 JavaScript
If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it, this will definitely hurt your ratings.


53 Images in text
Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the tag a meaningful description of an image but don't stuff it with keywords or irrelevant information.


54 Podcasts and videos
Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.


55 Images instead of text links
Using images instead of text links is bad, especially when you don't fill in the tag. But even if you fill in the tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.


56 Frames
Frames are very, very bad for SEO. Avoid using them unless really necessary.


57 Flash
Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description.


58 A Flash home page
Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.




Domains, URLs, Web Mastery

59 Keyword-rich URLs and filenames
A very important factor, especially for Yahoo! and Bing.


60 Site Accessibility
Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can't be indexed.


61 Sitemap
It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.


62 Site size
Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don't split your size in pieces only because it is getting larger and larger.


63 Site age
Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.


64 Site theme
It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.


65 File Location on Site
File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.


66 Domains versus subdomains, separate domains
Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.


67 Top-level domains (TLDs)
Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.


68 Hyphens in URLs
Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.


69 URL length
Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).


70 IP address
Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.


71 Adsense will boost your ranking
Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.


72 Adwords will boost your ranking
Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.


73 Hosting downtime
Hosting downtime is directly related to accessibility because if a site is frequently down, it can't be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime.


74 Dynamic URLs
Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you'd better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.


75 Session IDs
This is even worse than dynamic URLs. Don't use session IDs for information that you'd like to be indexed by spiders.


76 Bans in robots.txt
If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a “noindex” site.


77 Redirects (301 and 302)
When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.