Is Facebook changing everything? SEO software

Over the last few months I have been sitting quietly just watching and waiting.
Just waiting......and waiting.
Well I'm not waiting anymore, the time has come and to be honest it is a bit quicker than I was expecting.
Yep, the time to realise that, love it or hate it, Facebook is going to become a massive part of internet marketing.
Oh nooooo! I hear you scream, not blooming Facebook, I'm always shouting at the kids for spending all day on that site, and that is the problem.
Half a billion users is going to dictate some sort of market trend, isn't it.
Now Facebook is starting to capitalise on all these users and modify the ways search results can be found and displayed and a lot of it is down to the way 'likes' are added to content.
There is even talk of a pay pal style payment gateway for facebook users to purchase items directly from the site.
My advice would to be start thinking about how you can give your company exposure in Facebook. What content can you publish that will get people to give you all the important 'likes'.